Skip to main content

Indented Search Results - Harmful For Your Website!

If you've been paying attention, you might have noticed some minor changes to the appearance of Google SERPs. Google quietly introduced Indented Search Results in October 2021 after months of testing. Although a change in SERP styles might not seem like a big deal, it could offer a special chance to advance your company's SEO strategy.

Indented Search Results ~ Harmful for website traffic

What are the Indented Search Results?

Indented Search Results are the search results that appear when Google is unable to detect the landing pages of a website for a specific search query or term. On the same SERP page, Google started displaying two results for the same website.

Unexpectedly, Indented Search results are appearing on a startling amount of SERPs—up to 40%, according to some estimates. Given how recently this new functionality was introduced, that is fairly important. The presence of indented search results merits notices just for that reason. But it goes further than that.

Intended Search Results ~Digital Writer

Above mentioned are examples of Indented Search Results. In the above case, There are 2 websites on which the Indented Search result has appeared. Here, for a particular search query, google is showing different links to the same website. Because Google is confused about deciding the right landing page for the entered query.

Indented Search Results Can Be Fixed

1. Keyword Optimization: 

We should optimize the landing page for a particular keyword Google may be confused by the keyword density you have used on the pages. You should remove the relevancy of targeted keywords from the second page and have to increase the relevancy of keywords on the main page by increasing the density of the main keyword while taking care of Keyword Proximity and keyword prominence. 

2. Internal Linking: 

Using Internal Linking is another option to avoid this Indented Search result problem. Both users & search engines use links to navigate through your site and to find the content they want to find. Use internal linking on the page for which you want to remove the Indented result to a particular relevant page. Must use focus keyword as an anchor text. So that Google can determine which page is the target page for a specific keyword.

Reviewing the impact of indented search results on SEO

I would have to disagree with those who believe that indented search results are advantageous for your website.

The page you optimized for a certain term should, in my opinion, be the sole page from that site to appear for that query.

In addition to the advantages of a higher CTR, we are unable to predict which page a user would select if there are two options.

In the past few months, I've encountered this identical situation with a number of our clients. In every situation I've worked on so far, I discovered that getting rid of the Indented Search result improved the site's rating and traffic.
Labels:
Location: India

Comments

Post a Comment

Popular posts from this blog

Content Strategy 2023 Ultimate Lifechanging Hack !!

Digital Writer is here with the most important topic of the year. At every point of the purchasing process, valuable content may make a difference. Here are some pointers for creating a winning content approach this year. Google is emphasising the importance of strong, valuable content in 2023 with the rollout of the helpful content update and the emphasis of E-E-A-T on every query and search result. Given that, Copywriter for female entrepreneurs do like to discuss her team`s approach, process, and resources for tackling content this year. She is not just referring to a content calendar, which is just one component of your content strategy. She is talking about leveraging your audience knowledge and your organization's branding to create a content strategy that delivers true value. The best strategy for creating valuable content The emphasis on quality and value in content is beneficial to marketers, even if it deviates from quantitative measurements like clicks and external conn...
2 comments
Read more

How Is Good Copywriting Important For Business Growth?

REAL TALK: Adding copywriting to your advertising increases its effectiveness and, ultimately, its sales. Most successful companies know this, so they invest in professional advertising copywriting. Many first-time fem-trepreneurs on the other hand, leave it too late to make the investment, leaving them burnt out and wondering WHY they have lack of sales and conversions.  Why copywriting is important in an advertisement—is the big reveal. Advertising copywriting is crucial for female founders since it improves your brands' Return on Investment (ROI).  A financial ratio called Return On Investment (ROI) is used to determine how much an investor will profit relative to the cost of their investment. It is most frequently calculated by dividing net revenue by the investment's initial capital cost. The advantage accrued increases as the ratio rises. While it may be costly to run ads, having well-written material for those ads can yield significant returns, meaning, choosing the rig...
1 comment
Read more